ASHEVILLE LANDS THREE-YEAR CONTRACT TO HOST MAJOR INTERNATIONAL CYCLING EVENT
ASHEVILLE, NC (October 5, 2017) – Asheville will play host to the prestigious, international cycling event, Haute Route, this spring, thanks to a collaborative effort between the Asheville Buncombe Regional Sports Commission and Explore Asheville Convention & Visitors Bureau to land the event. Additional assistance in securing the three-year commitment came from the City of Asheville and Buncombe County Recreation Services. More than 300 riders from across the United States and Europe are expected to participate, resulting in more than $1 million in total economic impact.
Asheville will be the first of three domestic locations to host a shorter, three-day format of the global cycling series. Scheduled May 18-20, 2018, the event will begin and end each day in downtown Asheville, allowing cyclists and their families to explore. The first Haute Route held in North America was in Colorado in June 2017. The seven-day, point-to-point event was won by Brevard resident and renowned cyclist Matthew Busche.
“Asheville has a long history of hosting cycling events, and we are excited to bring the Haute Route experience to the region,” said Demp Bradford, executive director of the Asheville Buncombe Regional Sports Commission. “Haute Route Asheville will have the flair of the European cycling experience with good southern hospitality.”
Asheville hosted Tour DuPont in 1994 and 1995 – Lance Armstrong won the race into Asheville in 1995 – as well as the 2015 and 2016 USA Cycling Collegiate Road National Championships, the 2016 USA Cycling Cyclocross National Championships and Cycle North Carolina.
“Hosting the first Haute Route on the East Coast will continue to build on our reputation as a world-class competitive biking destination,” said Stephanie Brown, president and CEO of Explore Asheville.